I'm an industrial designer who moved into leadership through relationship building and tactical thinking. I rose to director and VP roles at TRG, Victorinox, and Yeezy because I stayed close to the work and stayed good at solving real problems.

I'm happiest in factories with designers and developers — that's where work happens fast and decisions get made in real time. I've built long-range calendars that shipped on time, lowered costs without cutting corners, and managed the moving parts across global, regional, and seasonal lines. I balance detailed product strategy with program creation and help navigate pricing and contract negotiations.

Factories work best when teams commit to getting it right, not just getting it done. That real-time collaboration is where better solutions emerge.

I use AI throughout my process: concept ideation, form studies, color, market analysis, competitive sets, customer feedback, pricing, line planning. I'm constantly looking for new ways to get faster and sharper without replacing the judgment that comes from experience.

Relationships matter most. I've been on both sides — the right partnerships unlock better solutions. It's the factories I trust, the founders I work with, the customers using what we make, and the teams that stay sharp and lean.‍ 

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